SEO guides for clinics, agencies and hiring teams.
Written by Muhammad Haseeb Sheikh, SEO specialist, from client work. Plain-language answers to the questions clinic owners, agency owners and hiring managers ask me most. Jump to clinics and practices, agencies or companies hiring an SEO.
For clinics and practices
Getting a practice found on Google, Google Maps and AI search, and measuring it in patients. The service: Medical SEO for clinics.
- Guide
E-E-A-T for Medical Websites: How Google Judges Health Content
What E-E-A-T means for a medical website, why Google judges health pages more strictly, and the steps that show Google and patients your content can be trusted.
- Guide
How Much Does Medical SEO Cost? Pricing for Clinics and Practices
What medical SEO costs per month, what each price range buys a clinic, the factors that move the price, red flags in cheap packages and how to set a budget.
- Guide
Google Business Profile for Clinics: Setup and Optimization Guide
Google Business Profile for clinics and doctors: set up the listing, pick categories, handle doctor profiles, earn reviews and reply without breaking privacy.
- Guide
Why Your Clinic Isn't Showing on Google: 7 Causes and Fixes
Why is your clinic or doctor's office not showing on Google or Google Maps? The 7 usual causes, how to check each in minutes, and the fix to make first.
- Guide
How Patients Find a Direct Primary Care Practice (and Drop Off)
How patients find a direct primary care practice, from 'DPC near me' searches to referrals, and the five points where they drop off before joining.
- Blog
Calls, Not Rankings: SEO Metrics a Medical Practice Should Track
The SEO metrics a medical practice should track, in order: calls, bookings and new patients first, then the signals that predict them, plus a monthly report.
For agencies
Pricing, reporting and delivering white-label SEO for your clients. The service: White-label SEO for agencies.
- Guide
How to Choose a White Label SEO Provider: 12 Questions to Ask
How to choose a white label SEO provider: what to check, 12 questions with the answers to listen for, red flags, and how to test a provider on one client first.
- Guide
What Is White Label SEO? How It Works and When Agencies Use It
What white label SEO is, how it works step by step, how it differs from reselling, referrals and freelancers, and when it makes sense for an agency.
- Guide
White Label SEO Reporting: What to Send Clients, With a Template
White label SEO reporting for agencies: what a monthly client report should include, which metrics to lead with, how to brand it, and a one-page template.
- Guide
White Label SEO Pricing: What Agencies Pay Per Client
White label SEO pricing explained: what agencies pay per client each month, what each price tier should include, how much to mark up, and the hidden costs.
For companies hiring an SEO
Choosing between a hire, an agency and a contractor, and judging SEO skill in an interview. The service: Hire me.
- Guide
In-House SEO vs Agency vs Freelancer: Which Should You Hire?
In-house SEO vs agency vs freelancer: what each really costs, what each is good at, and a simple way to decide which one your business should hire first.
- Guide
How to Hire an SEO Specialist: Interview Questions That Work
How to hire an SEO specialist: what to decide first, the interview questions that reveal real skill, a practical test, red flags, and a 90-day plan.