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Case studies

See what I did for businesses like yours.

Every case below is a real engagement, published with the client's permission. The figures come straight from Search Console, Analytics, and Business Profile. Open any card to see the constraint, the intervention, and the outcome.

What kind of results has Muhammad Haseeb Sheikh delivered?

Documented results from prior engagements include growing a specialty clinic from 7,650 to 48,200 organic clicks per six-month period and lifting its average Google position from 19 to 6.5. The same constraint-first method has produced measurable organic growth across healthcare, SaaS, and local-service businesses. Every figure shown is from a real Search Console or analytics dashboard, published with the client's permission and with account URLs cropped.

01 Real engagements, real dashboards

Healthcare SEO case studies

Recent work has clustered in healthcare. The same constraint method applies across SaaS, e-commerce, and professional services, and those cases are maturing.

FlagshipSearch Console six-month comparison for Cure Allergy Clinic, account URL cropped
Cure Allergy Clinic

Organic became the primary new-patient channel

48.2kClicks / 6 mo
19→6.5Avg position
891Calls / qtr
Read the full in-depth case study →
Constraint

Real patient demand existed, but the clinic was nearly invisible for high-intent searches and converted little of the traffic it had. Trust signals were thin at the moment of decision.

Intervention

Rebuilt the intent-to-page architecture, fixed technical access, strengthened authority and reviews, and made calling or booking the obvious next step on every page.

Outcome

Organic clicks grew from 7.65k to 48.2k and impressions from 1.42m to 9.17m, six months against the previous six, with average position moving from 19 to 6.5. The Business Profile drove 891 calls in a quarter, up 19.4%, and analytics users rose 298% year on year.

Limit

Sustained results depend on review velocity and the clinic's capacity to handle the demand it creates.

Analytics dashboard for Cure Allergy Clinic showing active users up 298% year on year, account URL cropped
Analytics: active users up 298% year on year.
Business Profile report for Cure Allergy Clinic showing 891 calls in a quarter, up 19.4%, account URL cropped
Business Profile: 891 calls in a quarter, up 19.4%.
Healthcare · LocalSearch Console performance for Jersey Family Health, account URL cropped
Jersey Family Health

Clicks grew sixfold, and the averages took the hit

104→669Clicks / 3 mo
67.1kImpressions
27.5Avg position

Coming soon

Constraint

A family practice with almost no organic footprint. It surfaced for a handful of branded searches and was effectively absent for the conditions and services patients actually type.

Intervention

Built out service and condition pages mapped to how patients describe symptoms rather than how clinicians name them, and cleared the indexation problems keeping most of the site out of results entirely.

Outcome

Clicks went from 104 to 669 and impressions from 1.74k to 67.1k across three months against the previous three. The practice went from invisible to competing.

Limit

Average position fell from 19.4 to 27.5 and click-through rate from 6% to 1%. That is arithmetic, not decline: a site that ranked for a few dozen queries now ranks for thousands, and the new ones enter low and drag the average down. The averages should tighten as the stronger pages mature. This engagement is early, and I would rather show it mid-flight than wait for a prettier chart.

Healthcare · LocalSearch Console performance for Vitality Direct Primary Care, account URL cropped
Vitality Direct Primary Care

Thin visibility turned into top-of-page-one rankings

4.04kClicks / 3 mo
736kImpressions
6.7Avg position

Coming soon

Constraint

A membership-model practice with thin organic visibility, competing for attention against larger local providers.

Intervention

Built condition and service pages mapped to local intent, with internal links concentrating authority on the pages that actually convert.

Outcome

4.04k clicks and 736k impressions over three months at an average position of 6.7, holding the top of page one for its core local terms.

Limit

Local demand is finite. Growth here is about winning share of a defined market, not chasing raw volume.

HealthcareSearch Console performance for Purposeful Healing DPC, account URL cropped
Purposeful Healing DPC

Remapping intent compounded quarter on quarter

+38%Clicks vs qtr
+80%Impressions
14.8→11.9Avg position

Coming soon

Constraint

Content existed, but it did not match how patients actually searched, so pages ranked for the wrong things and converted poorly.

Intervention

Remapped existing pages to real intent and rebuilt internal structure before publishing anything new.

Outcome

Clicks up 38% and impressions up 80% against the prior quarter, with average position improving from 14.8 to 11.9 and still climbing.

Limit

Mid-climb. The position gain shows the direction; the compounding is not finished.

Early stageSearch Console performance for Multi-service medical clinic, account URL cropped
Multi-service medical clinic

An early-stage build from a near-zero base

14.8k→56.1kImpressions / 6 mo
+66%Clicks
33.1→28.3Avg position

Coming soon

Constraint

Near-invisible from a near-zero base, with weak foundations across technical, content, and authority at once.

Intervention

Fixed technical access first, then built the initial set of intent-mapped pages. Foundations before volume.

Outcome

Impressions grew from 14.8k to 56.1k, roughly fourfold, and clicks from 300 to 497 over six months, with average position improving from 33.1 to 28.3.

Limit

The earliest-stage case shown. The base is set; the compounding phase is just beginning.

3-month windowSearch Console performance for a restaurant tech platform, account URL cropped
Restaurant tech platform

Clicks more than doubled inside a quarter

+117%Clicks / 3 mo
2xImpressions
24.6→20.2Avg position

Coming soon

Constraint

Commercial queries sat on page two and three - position 24.6 on average - so the product was invisible exactly where buyers were looking.

Intervention

Same sequence as every engagement: technical baseline first, then pages remapped to what buyers actually search, then internal linking to concentrate authority.

Outcome

Clicks grew from 128 to 278 and impressions from 39.3k to 76.8k in a three-month comparison, with average position improving from 24.6 to 20.2.

Limit

Small absolute numbers - this is a focused B2B niche, not a volume market. Shown for breadth across industries, not for scale.

3-month windowSearch Console performance for a hospitality software platform, account URL cropped
Hospitality software platform

Impressions grew ninefold from a shallow base

9xImpressions / 3 mo
+179%Clicks

Coming soon

Constraint

Near-zero search footprint: 1.29k impressions across three months meant the market simply never saw the product.

Intervention

Built the first intent-mapped page set and fixed indexation so the site could earn impressions at all - foundations before volume.

Outcome

Impressions grew from 1.29k to 11.6k and clicks from 34 to 95 in a three-month comparison.

Limit

Multiples flatter when the base is shallow. The signal here is direction and slope, not the absolute count.

Early stageSearch Console performance for an early-stage hospitality software product, account URL cropped
Hospitality software, early stage

From effectively invisible to indexed and moving

26xImpressions / 3 mo
1→20Clicks

Coming soon

Constraint

The site was effectively invisible: 60 impressions and a single click across three months.

Intervention

The earliest work in the sequence: crawl access, indexation, and the first pages mapped to real queries.

Outcome

Impressions grew from 60 to 1.55k and clicks from 1 to 20 in a three-month comparison.

Limit

This is the first turn of the flywheel, nothing more. Included because a near-zero start is the hardest state to move, and it moved.

02 Signals across the book

When visibility compounds, the phone rings.

Search is the leading indicator; calls are the lagging one. Business Profile activity at three practices over comparable periods, with account URLs cropped:

Business Profile report showing 237 calls in a month, up 24.7% year on year, account URL cropped
237 calls in a month, up 24.7% year on year, at an established practice.
Business Profile report showing 51 calls in a quarter, up 8.5%, account URL cropped
51 calls in a quarter, up 8.5%, an earlier-stage practice beginning to ramp.
Business Profile report showing 802 interactions, up 72.8% year on year, account URL cropped
802 interactions in the period, up 72.8% year on year, at a direct primary care practice.

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